The scent of Play-Doh® is now a registered trademark. Over the years, numerous companies have tried, and most have failed, to register the scent of a product as a trademark. Among the exceptions are strawberry scented toothbrushes, sewing thread with a plumeria blossom scent and bubble-gum scented shoes, sandal and flip-flops. Earlier this year, Hasbro, […]
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