The scent of Play-Doh® is now a registered trademark. Over the years, numerous companies have tried, and most have failed, to register the scent of a product as a trademark. Among the exceptions are strawberry scented toothbrushes, sewing thread with a plumeria blossom scent and bubble-gum scented shoes, sandal and flip-flops. Earlier this year, Hasbro, […]
@#$%&!*! The Seven Dirty Words Can Now be Trademarks
Under the Trademark Act, the US Patent and Trademark Office (“USPTO”) could prohibit the registration of trademarks that comprise derogatory or immoral or scandalous matter. The barrier to derogatory marks fell in June, when the Supreme Court struck down the refusal by the USPTO to register the mark THE SLANTS for a California rock band […]
Trademark Law – The Basics
A trademark is a word or symbol used to identify the goods sold by an individual or entity, and to distinguish them from goods sold by another. A service mark is a word or symbol used to identify the services provided by an individual or entity, and to distinguish them from services provided by others. […]
